Just don’t call it yellow, say Dulux experts – study shows names like vanilla, buttercup preferred
TORONTO, ON (March 28, 2013) – It may not be our favourite colour, but when it comes to painting our walls, yellow is the number one choice worldwide.
That’s the finding of an international survey conducted on behalf of leading paint brand Dulux® paint. The study shows that while blue is the most popular colour in the world, preferred by 36 per cent of people, the picture changes when you look at actual sales volume of paint colours.
“For every can of blue wall paint sold, you can almost fill an Olympic-size pool with the yellow paint that’s purchased over the counter,” said Martin Tustin-Fuchs, Brand Director for Dulux paint, pointing out that yellow is actually cited as the least favourite colour worldwide, with only five per cent of people favouring it.
“When presented with paint swatches, however, most people seem to like yellow – as long as it’s called something other than yellow, that is,” Tustin-Fuchs said. “Paint names like buttercup, vanilla and champagne are more attractive to consumers,” he said, listing Dulux’s Sugar Cane (50YY 83/143), Daisy Chain (45YY 79/376), Prairie Grass (35YY 61/431) and Kansas Corn (30YY 63/231) as the brand’s top-selling yellow paints.
Yellow works well in the home because it’s a warm, happy colour that represents renewal and brightens spirits, he explains. Think sunshine, daffodils and the trademark smiley face. While all kinds of yellow shades adorn Canadian walls, studies show off-white yellows take top spot in our homes. Tustin-Fuchs offers these tips on how to pick the best shade of yellow for your rooms:
Sunny yellow: Infused with a tinge of orange, sunny yellow does wonders in lighting up a poorly-lit room. Try painting this bright shade on both walls and ceilings, and it will appear to mimic sunlight — even on cloudy days. Sunny yellow is said to increase awareness and stimulate creativity, spontaneity and the mind, making it an ideal choice for a kids’ playroom, study area or home office.
Mellow yellow: Cream tones tinted with yellow create a relaxing retreat in any living space. Soft and light, earthy yellows warm up smaller spaces, like bathrooms and vestibules, without overwhelming them. Warm yellow is also a good option for a master bedroom, depending on the mood you want to create. While red stimulates passion in a bedroom, yellow delivers a calm, spa-like atmosphere, which may provide a welcome sanctuary after a long day.
Citrus yellow: Known to energize and increase the appetite, cheery lemon yellow is a good option for eating areas. Reflecting a high amount of light, this shade works well in any kitchen or as an accent wall in a dining area. Framed in white moulding, bright yellow also brings an inviting feel to an entrance hall. Combine citrus yellow with black and white tones to create a stylish, uplifting colour scheme in any of these spaces.
Banana Yellow: Warm tropical yellows work particularly well with neutral or wood furnishings. Best used in a family room or living area, banana yellow emits a welcoming, upbeat feel that wraps a person in warmth. To keep a yellow room from feeling too warm, add bold accent colours, such as green, turquoise or orange, through accessories.
“At times, a specific shade may become fashionable or unfashionable, but yellow in general never goes out of style,” Tustin-Fuchs said, adding that Dulux is all about bringing renewal into people’s lives, and yellow paint – no matter what the shade – is a fail-safe way to do just that. “Simply put, yellow paint is sunshine in a can,” he said.
For more information about Dulux paint, or to view its 2013 paint palette, visit www.dulux.ca or a Dulux store near you.
About Dulux® Paint
Dulux® paint is AkzoNobel’s flagship paint brand worldwide. First introduced in 1931, the brand is sold in more than 40 markets globally today, making it the most widely available paint brand in the world. In North America, you will find the brand in nearly 240 Dulux Paint Stores across Canada serving the professional market. Within the province of Quebec, the leading Bétonel® brand is combined with the Dulux brand, to form seventy Bétonel/Dulux Paint Stores. No matter where the Dulux brand is sold, it offers an extensive portfolio of high quality products and services to the marketplace. Dulux and Bétonel paints are brands of AkzoNobel, the world’s largest paint and coatings company.
About AkzoNobel’s North American Decorative Paints Business
Within its North American paints business, AkzoNobel produces a portfolio of well-respected brands, including Sico® , Glidden®, Glidden Professional™, Dulux® Bétonel®, CIL®, Ralph Lauren® and Devoe® paints; Flood®, Sikkens® and Synteko® wood care products; and Liquid Nails® and Mulco® adhesives and caulks. Products are sold through company-owned stores, national retail outlets, distributors and independent dealers throughout North America as well as exported internationally.
AkzoNobel is the largest global paint and coatings company and a major producer of specialty chemicals. We supply industries and consumers worldwide with innovative products and are passionate about developing sustainable answers for our customers. Our portfolio includes well known brands such as Dulux, Glidden, Sikkens, International and Eka. Headquartered in Amsterdam, the Netherlands, we are consistently ranked as one of the leaders in the area of sustainability. With operations in more than 80 countries, our 55,000 people around the world are committed to excellence and delivering Tomorrow’s Answers Today™.
Gail Bergman or Ashley Pergolas