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Posts Tagged ‘Auto Industry’

Even More Media Research

In Business, cars, Technology, Writing (all kinds) on August 11, 2016 at 3:00 AM

Here is more research on the auto industry done with the Media Research Institute:

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More on Media Research

In Business, cars, Technology, Writing (all kinds) on August 10, 2016 at 3:00 AM

Here are more summaries of articles on the auto industry:

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Media Research Institute

In Business, cars, Technology, Writing (all kinds) on August 7, 2016 at 3:00 AM

I used to work as an auto journalist with the Media Research Institute. In an ode to the failing auto industry, here are some of the summaries. This one dates back to August of 2005:

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Numbers to look for in year-end sales

In Beauty, book reviews, Business, cars, Contact Information, Creative Writing, Culture, Disability, Education, Entertainment, Environment, Events, Health, Home Decor, Living, Media Writing, Movie Reviews, Music, Opinion, Radio Podcasts, Religion, Restaurant Reviews, Sports, Technology, travel, Uncategorized, Video Work, Writing (all kinds) on January 8, 2013 at 3:00 AM

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Numbers to look for in year-end sales

 

With December year-end sales due to be released tomorrow, count with us as we mark several key milestones that we will be looking for in the year-end numbers. Read the rest of this entry »

April 2010

In Beauty, book reviews, Business, cars, Contact Information, Creative Writing, Culture, Education, Entertainment, Environment, Events, Health, Living, Media Writing, Technology, travel, Writing (all kinds) on July 13, 2010 at 8:00 AM

Dennis DesRosiers Writes About the Auto Industry – Photo Courtesy of Dreamstime.com

Dennis DesRosiers - July 13, 2010 - 1

By Dennis DesRosiers

There’s a new sheriff in town. Attached is our top ten list for the month of April and for the year to date. And for the first time in about a decade, there is a new leader on the passenger side of the equation. Barely mind you but the Mazda3 was the best selling passenger car in April and YTD. This is the first time in a very long time that the Honda Civic has not been a runaway leader this far into the new year. So there is a new sheriff in passenger car town although I’m sure the incumbent will have something to say about that over the remainder of the year. Don’t you just love a good fight?

The F-series pickup trucks from Ford are the runaway leaders on the light truck side of the equation and indeed they are also the most popular of any model of vehicle sold in Canada. And by a long shot. Canadians love their pick up trucks…. F-series up YTD by 24.7 percent, Dodge Ram up 89.2 percent ( not a typo ), GMC Sierra up 29.4 percent and Chevy Silverado up 23.0 percent … huge by any measure.

And consumers are also ignoring the pleadings from our politicians ( and every OEM who are touting Green ) and are buying larger less fuel-efficient vehicles for the first time in Canada in a very long time. Small fuel efficient entry-level vehicle sales were down 2.3 percent in April while Large/Luxury/Sports vehicles are up 22.2 percent and commercial use vehicles are up 25.1 percent. This is also one of the larger gaps in performance between these groups in a very long time. Year to date it is a little closer but the entry-level segment is up only 7.8 percent YTD while Large/Luxury/sport is up 29.2 percent and light vehicle primarily for commercial use are up 30.4 percent year to date. This shows you very clearly the power of the consumer. Virtually every OEM has gas more miz’s in their line up and gas guzzler’s in their line up. The consumer gets to pick their vehicle of choice (NOT THE OEM OR THEIR DEALER) and they want the larger less fuel efficient ones. AND THERE IS NOTHING ANY OEM OR POLITICIAN can do about it. The consumer makes this decision NOT a Government official. And no politician will stand up and try to make a consumer buy something they don’t want to buy. We are thus on a collision of unprecedented proportion as regulators put in place fuel efficiency targets that CONSUMERS are rejecting and will continue to reject. Witness the last dozen or so months of sales in Canada.

Till next month.

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