Pomp and Peculiarity: Hendrick’s Gin L.E.V.I.T.A.T.R.E. Returns to Enchant from Sunset to Sunrise at the 13th Annual Nuit Blanche Toronto

Hendrick’s Gin returns to Nuit Blanche Toronto with a multi-sensory, all-night experience that includes the first public participation for the penchants of peculiar at the annual citywide celebration.

TORONTO, Aug. 23, 2018, /CNW/ – Curators of the curious, standby! The skyward spectacle of spectacles returns to Toronto for a celebration from sunset to sunrise at Nuit Blanche Toronto on Saturday, September 29, 2018, from 7:00 p.m. to 7:00 a.m. on the west side of Nathan Phillips Square, just steps from Toronto City Hall.

Hendrick’s Gin L.E.V.I.T.A.T.R.E returns to Nuit Blanche Toronto (Photo Credit: Rick O’Brien) (CNW Group/Hendrick’s Gin)

“Hendrick’s is a gin that cultivates the unusual,” comments Beth-Anne Perry, Senior National Brand Manager, Hendrick’s Gin. “Bringing the spectacular world of Hendrick’s Gin to life with our L.E.V.I.T.A.T.R.E. experience at City Hall allows us to engage our guests in a whimsically magnificent way. We are thrilled to be back in Toronto for our second year in a row and look forward to celebrating the wonder of Nuit Blanche Toronto with over 1 million Canadians who come out to enjoy it each year.”

Soaring into the sky for an exclusive Nuit Blanche Toronto appearance, the 65-foot L.E.V.I.T.A.T.R.E. (Levitating, Elevating, Voluminous, Illuminating, Tantalizing, Amazingly, Towering, Roaming, Eye) will elevate golden ticket holders to 44 ¼ cucumbers (44.25 feet) to soar from sunset to sunrise for a special birds-eye view of the city.

Hendrick’s Gin is also delighted to invite honoured guests to the Air Departure Lounge for the peculiar pleasure of heeding the first ever notes played by the C.O.R.G.A.N. on City Hall grounds. The C.O.R.G.A.N. (aka the Cucumber Organ of Remarkably Glorious Auditory Nirvana) is a one-of-a-kind musical instrument that consists of real, whole cucumbers for keys which generate splendid sonnets of sound.

Alas! The fanciful fun doesn’t end there! Renowned Intuitive specialist Terri-Lynn Decker will also give golden ticket holders special energy readings, adding to the magic and wonderment of the Hendrick’s Gin L.E.V.I.T.A.T.R.E. experience.

To earn entry to fly on the L.E.V.I.T.A.T.R.E. Hot Air Balloon, guests must have earned the status of 19 years or above in age and also carry their revered golden ticket, which is available to win one of the following three ways:

  • Enter Onsite: Nuit Blanche Toronto guests can visit the Hendrick’s Gin Air Departure Lounge on Saturday, September 29 and enter to win a chance to fly every hour (limited to penchants of the peculiar over the age of 19).

The Hendrick’s Gin L.E.V.I.T.A.T.R.E. will be tethered at Toronto City Hall during Nuit Blanche Toronto on Saturday, September 29th, 2018. Flights will take place in the evening from 7:00 p.m. to 7:00 a.m. (conditional on wind patterns) and all guests bearing a golden ticket will have the opportunity to ride.

“A Hendrick’s Gin soiree is always a spectacle of surprise,” adds Alvin Ramchurn, National Brand Ambassador, Hendrick’s Gin. “We pride ourselves on being purveyors of the peculiar and the L.E.V.I.T.A.T.R.E. shall be no exception. We look forward to bewildering our lovely guests!”

For information regarding booking a media flight on the Hendrick’s Gin L.E.V.I.T.A.T.R.E., please contact levitatre@evolutionpr.ca.

To learn more about the whimsical world of Hendrick’s Gin, please visit

Hendrick’s Gin is a deliciously super premium gin, made with a number of unusual twists to deliver a most curious arrangement. Unlike ordinary gins, Hendrick’s Gin is distilled in Scotland, in small batches of only 500 litres at a time. Only Hendrick’s Gin is made with infusions of cucumber and rose petals, alongside a blend of 11 botanicals, producing a wonderfully refreshing gin with a delightfully floral aroma. Hendrick’s Gin is made in a combination of a Carter-Head and copper pot still, creating a divinely smooth gin with both character and balance of subtle flavours. Represented in Quebec by LCC vins et spiritueux | Clos des Vignes www.lccvins.com and rest of Canada by PMA Canada Agency. www.pmacanada.com

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William Grant & Sons Holdings Ltd is an independent family-owned distiller headquartered in the United Kingdomand founded by William Grant in 1887. Today, the global premium spirits company is owned by the fifth generation of his family and distils some of the world’s leading brands of Scotch whisky, including the world’s most awarded single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third largest blended Scotch, Grant’s®, as well as other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry®, Tullamore D.E.W.® Irish Whiskey, Monkey Shoulder® and Drambuie®.

Nuit Blanche Toronto is the city’s annual all-night celebration of contemporary art, produced by the City of Toronto in collaboration with Toronto’s arts community and funded in part by the Government of Ontario. Since 2006, this award-winning event has featured almost 1,490 art installations by approximately 5,200 artists and has generated over $355 million in economic impact for Toronto. Information and updates are available at nbto.com, on Facebook at facebook.com/nuitblancheTO, on Twitter at twitter.com/nuitblancheTO, on Instagram at instagram.com/nuitblancheTO. The event hashtag is #nbTO18. 

SOURCE Hendrick’s Gin

For further information: Please contact: Meg Sethi, Evolution Public Relations Inc., 647-987-6347, Meg.Sethi@evolutionpr.ca