It has been a long time coming, but in early October my new book, Essentials of Writing for Small Business will be published. This is a guide for anyone who wants to take on the task of writing their own news releases, proposals, case studies etc., as opposed to hiring a professional writer. Below is an excerpt from the introduction of the book.
‘ Many people may feel that writing is a task that only English majors can perfect but the truth is that you can improve your writing skills with simple adjustments, and we all need to communicate effectively in the business world.
Research shows that people with good writing skills are viewed as more credible and therefore meet with much more success. When you think about it, this makes sense. When we are in school, good writers tend to get high grades. In business, people seem to equate good writing with competence. At work, when you receive a document or email from a colleague that is riddled with grammatical errors and/or typos, do you not think he/she is lazy or less capable? Be honest about how you answer this question. Now, if your career is important to you then consider this: Many of the world’s best CEO’s have advanced creative writing skills. These are skills that they use every day to win people over. Do you want to win people over? If you do, then you need to write in a concise manner and in a thoughtful manner. The structure is also important when writing, whether it is a newsletter, proposal, or any other type of written document.
Essentials of Writing for Small Business is your simple guide to writing everything from short emails, web copy, blogs, or news releases to lengthier copy, such as speeches, white papers, and proposals.’
Soon, I will provide details on the release date and how you can get a copy!