With launch of new Sico Evolution® paint line, Sico offers tips on newest decor trend – multi-sheen walls
LONGUEUIL, QC (MARCH 25, 2013) – Following studies that show the number one quality consumers look for in a paint is durability, leading paint brand Sico has launched a unique paint that safeguards walls, no matter what the finish.
Called Sico Evolution, the VOC-free paint-and-primer-in-one uses a first-of-its-kind technology, the DurabiliT™ polymers, that gives surfaces an unprecedented protective shield that is ultra-washable and ultra-scrubbable.
“Focus groups conducted by Sico demonstrate that while colour selection and paint quality are key considerations for consumers when buying paint, cleaning ease takes top priority when it comes to finalizing a paint decision,” said Mylène Gévry, Sico Brand Director, in announcing the launch of the Sico Evolution interior latex paint line.
“The fact that the Sico Evolution paint line is ultra-washable and ultra-scrubbable means that consumers can go with any look they’d like for their walls with the confidence that everyday dirt and grime can simply be washed away without leaving marks,” Gévry explained, adding that traditionally, only higher gloss paints were scrub-friendly. What’s more, the finish is preserved and walls remain beautiful longer, she said.
In addition to its cleaning features, the high quality paint also has top hiding power and what third-party tests show to be one of the best spreading rates on the market, covering up to 600 square feet per gallon – meaning that one gallon is enough to apply two coats to a standard-sized 9×10-foot room.
Available in a range of sheens – including semi-gloss, pearl, eggshell, flat, and flat for ceilings – Gévry emphasizes that the Sico Evolution paint line makes it easy for consumers to protect their walls from everyday wear-and-tear while taking advantage of this year’s hottest décor trend – painting walls with a mix of sheens. She offers this advice on how to get the latest look:
Be hip and go square: Rather than paint a wall with a single can of paint, try using the same colour in two different sheens for an eye-catching, rich decor. Painting boxes or diamonds in alternating finishes, such as flat and semi gloss, gives a room added interest and charm. This technique is ideal for smaller spaces like a vestibule or powder room, but can be applied anywhere else in the home too.
Show your stripes: Move over stripes of a different colour. This popular trend has evolved to also include stripes of the same colour – just in different sheens. Use two or three different finishes to maximize the effect of this luxurious look. For a more contrasted pattern, use sheens further apart from each other on the sheen scale. For a subtle feel, combine finishes that are more similar in shine.
Keep your focus: Create a focal point in a room through the use of sheens rather than colour. Painting one wall in a higher gloss finish than the others creates a backdrop to showcase a piece of furniture, wall hanging or work of art. To add an extra hint of drama to a focal wall, compliment the sheen with spot lighting.
Make a subtle statement: Vibrant colours may be in vogue, but white paint can be beautiful too, especially when used creatively. Applying different sheens of white paint in any pattern will transform walls from ordinary to extraordinary, while delivering an elegant, soothing feel to a room. The mix of shines also gives white walls a striking sense of texture.
“With the Sico Evolution paint line, the multi-sheen look can be used in any room, even high traffic areas, without worry of soiling the walls,” said Gévry. “Gloss and pearl paints are no longer the only washable kind – today’s homeowner can enjoy glamorous walls no matter where in the home they’re located.”
Available in all of Sico’s paint colours, the Sico Evolution paint line can be found at more than 1,200 retailers across the country. For more information or to find a Sico retailer near you, please visit www.sico.ca.
*The Sico® and Sico Evolution® brands are registered trademarks of Akzo Nobel Canada Inc.
About Sico® Paint
Sico® paint is one of Canada’s proud national brands. Established in Quebec City in 1937, the Sico brand offers DIY consumers and professional contractors a complete line of high quality interior and exterior paints, a superior colour palette and services to get the job done right. Sico paint is the market leader and can be found nationwide at Rona as well as other retailers. Sico paint is a brand of AkzoNobel, the world’s largest paint and coatings company.
About AkzoNobel’s North American Decorative Paints Business
Within its North American paints business, AkzoNobel produces a portfolio of well-respected brands, including Sico® , Glidden®, Glidden Professional™, Dulux® , Bétonel®, CIL®, Ralph Lauren® and Devoe® paints; Flood®, Sikkens® and Synteko® wood care products; and Liquid Nails® and Mulco® adhesives and caulks. Products are sold through company-owned stores, national retail outlets, distributors and independent dealers throughout North America as well as exported internationally.
AkzoNobel is the largest global paints and coatings company and a major producer of specialty chemicals. We supply industries and consumers worldwide with innovative products and are passionate about developing sustainable answers for our customers. Our portfolio includes well known brands such as Dulux, Glidden, Sikkens, International and Eka. Headquartered in Amsterdam, the Netherlands, we are a Global Fortune 500 company and are consistently ranked as one of the leaders on the Dow Jones Sustainability Indexes. With operations in more than 80 countries, our 55,000
people around the world are committed to excellence and delivering Tomorrow’s Answers Today™.