Sico® paint encourages Canadians to express
themselves with the launch of new, lively colour collection
LONGUEUIL, QC (August 14, 2012) – Want a bright idea for your home this season? Splash your walls with one of the most popular décor trends of 2012 – vibrant colours.
From deep corals, luminous yellows and lime greens to pumpkin oranges, berry-ripe reds, and lush, velvety blues, greens and purples, full-bodied colours are coming back in a big way this year, enabling homeowners to express themselves like never before, according to leading paint brand and colour authority Sico® paint.
“Vibrant colour is one of the biggest fashions in home décor right now and promises to give a lift to any room in the home,” explains Mylène Gévry, Brand Director for AkzoNobel, makers of Sico paint, which has just launched a brand new paint colour collection, aptly named “Vibrant”, that features 32 lively, ultra-saturated hues.
“People today are more comfortable expressing themselves than in the past, thanks to the popularity of social networks like Facebook as well as pastimes like scrapbooking,” Gévry says. “In the coming year, we’ll see this comfort level spill over into the home, as more and more people let their personalities shine through décor.”
Another reason for an expected surge in creativity on the home front, explains Gévry, is that in today’s technologically-advanced world, there’s a fine line between reality and virtual reality, where people are continually exposed to bright hues and surreal styles. “This concept of layered worlds or realities is reflected in the vibrant colour trend, swinging from fantasy to super real just as today’s generation tends to do, thanks in large part to the growing number of fantasy novels, animated movies and state-of-the-art techno films,” she says.
So how do you transfer this dual-world, self-expressive feel to your home décor? Gévry offers this advice to incorporate vibrant colours into your surroundings:
Just do it: A room wrapped in bold colours looks great, but even one vibrant wall will make a huge difference. For an elegant, harmonious look, choose monochromatic colours – different hues from the same colour family – such as Sico’s Key Lime Macaron (6514-34 Δ)and Jalapeño (6518-34). For a contrasting, striking décor, combine two or three complementary colours (those that are on opposite sides of the colour wheel), like Sico’s Marilyn (6502-33 ▲*) and Green Lemon (6516-14).
Use colour tricks: Lively colours work well when applying techniques to fool the eye. Cool hues, like blues, greens, and purples, for example, tend to make walls recede, giving rooms a sense of space and openness, while darker colours make walls close in, creating a more intimate atmosphere. Painting the upper half of a wall in a lighter colour than the bottom and applying the same colour on the ceiling creates an illusion of height. A horizontal stripe on one wall, or all four, makes a room look wider and deeper.
Be moody: Use vibrant colours to create the desired mood. Keep in mind that warm colours like red, orange and yellow create a cheery and warm atmosphere, while cooler colours like green, blue and purple are more calming. For best results, keep the room’s function in mind. Coral and red tones are a good choice for eating areas since they’re known to stimulate the appetite. Greens create a quiet environment for a home office, and deep blue works well in bedrooms, producing a restful atmosphere.
Get in the zone: Punch colours are also ideal for jazzing up a room with colour zoning. Use bright colours to highlight shapes on walls, visually separate a room layout or outline a painting, mirror, piece of furniture or fireplace. Adding colourful, graphic elements to an empty wall is an easy and inexpensive way to dress up a décor. With the right combination of colours and shapes, colour zoning can even take the place of artwork.
“Your home is a haven, the perfect place to convey your personal style,” said Gévry. “If you view your home as a canvas or blank computer screen, and start introducing vibrant colour into your rooms, you’ll see that there are no limits to your creative self expression.”
The new “Vibrant” colour card is available free of charge at Sico retailers across the country. To locate a retailer near you, visit www.sico.ca.
Sico® paint is one of Canada’s proud national brands. Established in Quebec City in 1937, the Sico brand offers DIY consumers and professional contractors a complete line of high-quality interior and exterior paints, a superior color palette and services to get the job done right. Sico paint is the market leader and can be found nationwide at Rona as well as other retailers. Sico paint is a brand of AkzoNobel, the world’s largest paint and coatings company.
About AkzoNobel’s North American Decorative Paints Business
Within its North American paints business, AkzoNobel produces a portfolio of well-respected brands, including Sico® , Glidden®, Glidden Professional™, Dulux® Bétonel®, CIL®, Ralph Lauren® and Devoe® paints; Flood®, Sikkens® and Synteko® wood care products; and Liquid Nails® and Mulco® adhesives and caulks. Products are sold through company-owned stores, national retail outlets, distributors and independent dealers throughout North America as well as exported internationally.
AkzoNobel is the largest global paint and coatings company and a major producer of specialty chemicals. We supply industries and consumers worldwide with innovative products and are passionate about developing sustainable answers for our customers. Our portfolio includes well-known brands such as Dulux, Glidden, Sikkens, International, and Eka. Headquartered in Amsterdam, the Netherlands, we are consistently ranked as one of the leaders in the area of sustainability. With operations in more than 80 countries, our 55,000 people around the world are committed to excellence and delivering Tomorrow’s Answers Today™.
Gail Bergman or Ashley Pergolas