Fortunately, I have my own website at http://www.donnakakonge.com and although I know how to do one, I didn’t have the time. I’m not alone. Many small and large businesses with extremely capable people to do a site will outsource this work to save time and money. An article in the business section of Wednesday’s star actually mentions the growth in this area.
In order to stay competitive, one of the main things a company needs to do is be fast, efficient and accurate.
Things change quickly in this world – things change in business all the time. When things happen, such as new job postings, a web company must be able to respond to the promised updates to the website. In the case of myself as a freelance communicator, I need to have the flexibility to work with a company that will provide the information I need on my site when I need it. Sometimes that means yesterday.
In terms of efficiency, a web company needs to have organized and committed staff who have their priorities straight. All fun and no work make any company grasping for the short straw. In order to stay competitive the employees need to be on top of their game with the right tools for the job, the commitment to see the project through and to do it with accuracy.
The reason why accuracy is so important to keep competitive is because inaccurate information can make a company look bad. Yes, it’s the responsibility of the company to make sure they deliver a good product, but web design companies can be helpful in this way and make sure that the information that is published to the web is of the highest quality.
Do good work and see excellent results. Clients will remain loyal to companies who go the distance and the money will flow like a river.