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Nominate a Neighbourhood Space in Need of a Colour Infusion Fast-growing DULUX Paints brand aiming to brighten up Canadian communities in celebration of 250thstore opening

In Writing (all kinds) on January 2, 2016 at 3:00 AM

TORONTO, April 20, 2015 – In celebration of its 250th store opening in Canada, leading retail brand DULUX® Paints is infusing Canadian communities with colour. If you know of a non-profit organization with space that could use a lift, Dulux Paints is looking for your suggestions.

This year, Dulux Paints stores nationwide are donating paint and volunteers to help beautify 25 buildings from coast to coast, with the aim of making a positive impact on the people who pass through the organizations’ doors and on communities as a whole.

“Our plan is ultimately to impact every community where we have a presence across the country through an infusion of colour,” said Martin Tustin-Fuchs, brand manager for Dulux Paints, explaining that giving back is core to the brand’s philosophy and the neighbourhood focus of each Dulux Paints store. “We’re encouraging the public to nominate buildings of charities, non-profit organizations or other community groups in need of renewal anywhere in Canada, and from those we’re aiming to transform the 25 in greatest need.”

Through its community campaign, hundreds of thousands of dollars’ worth of paint and resources provided by local Dulux Paints stores have been applied already to community spaces across the country since 2011. Dulux Paints also supplies the paint for all projects of Habitat for Humanity Canada, a national non-profit organization that provides affordable housing.

“Dulux Paints is the fastest-growing paint store brand in Canada, averaging 12 new store openings each year,” said Vince Rea, director of Dulux Paints stores, Canada, explaining that the latest store – the brand’s 250th – opened in Vaughan, Ontario, in March, with seven more new locations planned for 2015. “In spite of a volatile retail climate, Dulux Paints has gone from being unknown to being a household name across the country in just four years since announcing a major rebranding initiative.”

Emphasizing that the brand’s roots are all about colour and adding vibrancy to people’s lives, Rea said that Dulux Paints aims to bring the world to life through the magic of colour. “Giving back at the local level is just one way we succeed in making a colourful difference in our communities, one brushstroke at a time.”

To suggest a building of a community, charity or non-profit organization in need of a colourful refresh, visit http://www.colourfulcommunities.ca.

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About DULUX® Paints
You will find Dulux paints in 250 company-owned Dulux Paints and BÉTONEL® paint stores across Canada serving the consumer and professional markets. In addition, within the province of Quebec, the strong regional Bétonel brand is combined with the Dulux brand to form 70 Bétonel / Dulux Paints stores. No matter where the Dulux brand is sold in Canada, it offers an extensive portfolio of high-quality products and services to the marketplace.

About PPG Architectural Coatings
PPG Architectural Coatings, U.S. and Canada, is an industry leader in residential and commercial coatings, delivering the latest technologies and operational advancements through its strong portfolio of brands. It is a business of PPG Industries, the world’s leading coatings company, and manufactures and sells interior and exterior paints, stains, caulks, repair products, adhesives and sealants for homeowners and professionals. Its distribution network includes more than 15,000 touchpoints through company-owned stores, independent dealer locations and all major home improvement centers across the U.S. and Canada. For more information, visit PPGAC.com.

PPG: BRINGING INNOVATION TO THE SURFACE.™
PPG Industries’ vision is to be the world’s leading coatings company by consistently delivering high-quality, innovative and sustainable solutions that customers trust to protect and beautify their products and surroundings. Through leadership in innovation, sustainability and color, PPG provides added value to customers in construction, consumer products, industrial and transportation markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in 1883, PPG has global headquarters in Pittsburgh and operates in nearly 70 countries around the world. Reported net sales in 2014 were $15.4 billion. PPG shares are traded on the New York Stock Exchange (symbol:PPG). For more information, visit http://www.ppg.com and follow @PPGIndustries on Twitter.

Bringing innovation to the surface is a trademark of PPG Industries Ohio, Inc.
The Multi-Coloured Swatches Design is a trademark of PPG Architectural Finishes, Inc. The PPG logo is a registered trademark and Bringing innovation to the surface is a trademark of PPG Industries Ohio, Inc. BÉTONEL is a registered trademark of the PPG Group of Companies. DULUX is a registered trademark of AkzoNobel and is licensed to PPG Architectural Coatings Canada, Inc., for use in Canada only. © 2015 PPG Industries, Inc. All Rights Reserved.

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Gail Bergman
Gail Bergman PR
Tel: (905) 886-1340
Fax: (905) 764-8400
Email: gbergman@gailbergmanpr.com
http://www.gailbergmanpr.com

Gail Bergman PR is a division of Progressive Marketing Innovations Ltd.

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