Toronto chef, athlete team up in support of food banks


Top Canadian Chefs and Athletes Team Up to Create Energy-Boosting Recipes in Support of Food Banks

Catelli® Pasta Boost cookbook – featuring recipe by Toronto Executive Chef Daniel Schick of Omni King Edward Hotel and Pentathlete Donna Vakalis – aims to help feed country’s hungry in summer, the slowest time of year for food banks

Toronto, Ontario – April 8, 2015 – Looking to increase your stamina in time for the active days of summer? With the Pan Am Games coming to Toronto in July, here’s some food for thought: we can all learn a thing or two about staying power from the diet of our country’s top athletes.

That’s the message of Catelli Foods Corporation in announcing the launch of its newest cookbook, featuring a compilation of invigorating recipes by leading Canadian chefs and athletes. Called Catelli® Pasta Boost: Energy-infused pasta dishes by some of Canada’s top chefs and athletes, the cookbook includes 15 creative recipes developed by the chefs, using energy-fuelled ingredients suggested by the athletes. Complete with the athletes’ top health tips, it is available for download free-of-charge at http://www.catelli.ca or on Catelli’s Facebook page (www.facebook.com/catelli‎).

The initiative is part of a national campaign by Catelli® pasta called Help Us Feed the Hope. For every “share” of the cookbook on Facebook, Catelli® pasta will donate a serving of pasta to Canada’s food banks.

The campaign also features a coast-to-coast in-store promotion where Catelli® pasta will donate a serving of pasta to food banks nationally for every box of pasta purchased through to the end of June. Participating retailers are Sobeys and Metro stores in Ontario, Sobeys stores in Eastern Canada, Super C, IGA and Metro stores in Quebec, and Federated Co-op stores in Western Canada.

Among the chefs involved in the Catelli® Pasta Boost cookbook are: Chef Daniel Schick, Executive Chef, Omni King Edward Hotel in Toronto; Chef Cameron Ballendine, Executive Chef, Fairmont Hotel Vancouver; Chef Mark Marchment, Executive Chef, The Westin Nova Scotian Hotel; Chef Brian Vallipuram, Executive Chef, Lord Elgin Hotel, Grill 41 in Ottawa; and Chef Dan Notley, Culinary Instructor, Liaison College in Hamilton.

Participating athletes include: Toronto pentathlete Donna Vakalis; London marathon runner Lanni Marchant; Vancouver cyclist Laura Brown; Kitchener-Waterloo figure skaters Andrew Poje and Kaitlyn Weaver; Halifax gymnast Ellie Black; and Calgary paralympic biker Jaye Milley.

“The recipes in the cookbook are delicious and simple to make, yet carry an energy-packed punch that will keep you well-fuelled and feeling satisfied,” said Chef Schick, who created a recipe called Cheesy Kale and Black Bean Pasta Bake, using ingredients suggested by pentathlete Vakalis. “In summer, people are more active and don’t want to spend a lot of time in the kitchen, and these dishes are ideal to support a more active lifestyle in a quick, easy and fuss-free way.”

Sandra Kim, Director of Marketing for the Catelli® pasta brand, explained that as the weather gets warmer, people tend to focus on getting into shape, “and with the excitement surrounding the Pan Am Games, what better a time to get inspired by our country’s athletes and learn from their performance-enhancing eating habits?”

“At the same time, summer is the slowest donation time for food banks, so this initiative helps the hungry when they need it most,” said Kim, emphasizing that pasta itself is known to be energy-boosting, making it an ideal food bank staple. “As Canada’s largest pasta manufacturer, Catelli Foods Corportation is pleased to have the opportunity to help Canada’s food banks and make it easier than ever for Canadians across the country to join in the fight against hunger.”

Kim added that across Canada, close to 850,000 Canadians are assisted by food banks each month, with more than 36 percent of those helped being children and youth. “Many people don’t realize that hunger is a solvable problem,” she said. “If we all get involved and recognize that we can make a difference, the load of our fellow community members will be that much lighter.”

The goal is to reach a donation of one million servings of pasta across Canada, Kim explained. To get involved in the Help Us Feed the Hope campaign, visit http://www.catelli.ca or Catelli’s Facebook page (www.facebook.com/catelli‎), or purchase Catelli® pasta at participating retailers until late June.
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Sample recipe by Chef Daniel Schick, Executive Chef of the Omni King Edward Hotel in Toronto – with ingredient suggestions by Toronto pentathlete Donna Vakalis – from the Catelli® Pasta Boost cookbook follows.

Media information or to set up interviews:

Gail Bergman or Ashley Pergolas
Gail Bergman PR
Tel: (905) 886-1340 or (905) 886-3345
Email: info@gailbergmanpr.com

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