Canadian Survey Shows People Eating Healthier Than Five Years Ago
Most prefer eating simple foods, associate healthy eating with vitality and happiness
TORONTO, August 12, 2014 – Ninety-five per cent of Canadians who responded to a recent survey eat healthier, more natural foods today than they did five years ago.
The national survey of eating habits – performed by Montreal-based BAM Strategy on behalf of Catelli Foods Corporation – also reveals that of the 15,593 respondents*, 54 per cent said they feel more vibrant and happier when eating healthy, natural foods.
“What we found most interesting about the survey results is the overwhelming percentage of people who are consciously making healthier food choices,” said Sandra Kim, Director of Marketing for Catelli Foods Corporation, which conducted the survey as part of the re-launch of its Catelli® Healthy Harvest® pasta brand, made from only one ingredient – 100 per cent whole grain wheat.
Other survey findings include:
· 75 per cent of respondents said they prefer to buy Canadian or locally-produced foods.
· 85 per cent of those who participated read nutrition labels before buying food products to make sure they are healthy.
· 21 per cent of those queried said they associate healthy eating with feeling vibrant; 15 per cent said it makes them feel happier; and 19 per cent cited feeling both more vibrant and happier. Only six per cent of respondents associate healthy eating with feeling slimmer.
· 94 per cent of participants prefer to buy natural, one or two-ingredient foods over processed foods.
· 90 per cent of respondents said that, when given the choice, they would choose whole grain wheat products over refined grain wheat (white flour) products.
· While 53 per cent of respondents said both the males and females in their home have similar eating habits, 43 per cent said the females in their home are more concerned about healthy eating than the males.
According to nutrition expert Rose Reisman, the results of the study are encouraging. “After years of awareness-building by food experts through the media, books and other educational platforms, people appear to be making the connection between the foods they eat and how they feel,” said Reisman, who has authored 18 cookbooks, including the recently-launched The Best of Rose Reisman.
Reisman pointed to recent studies that demonstrate the correlation between people’s food intake and their feeling of vitality. A study conducted by New Zealand researchers and published in the November 2013 issue of British Journal of Health Psychology, for example, found a correlation between eating healthy foods, specifically fruits and vegetables, one day and being in a positive mood the next.
Still, certain foods have been shown to provide a greater energy lift than others, Reisman emphasized. She identified these five foods as her top vitality-boosters:
· 100 per cent whole grains
· Edamame beans
· Berries (fresh or dried)
· Orange, red and dark green vegetables
· Greek yogurt
“Each of these foods is effective on its own, but combining them together in one dish may provide an even better energy boost,” said Reisman, who developed what she calls a “Vitality-Boosting Pasta Salad” that includes all five of these ingredients and can be accessed at http://www.wholegrainpasta.ca.
Hungry for more information on vitality-infused recipe ideas? Visit www.wholegrainpasta.ca.