Daily Archives: July 5, 2014

Corporate advertising to blacks (Originally Published with Suite101.com)


In Business, Culture, Media Writing, Writing (all kinds) on April 4, 2009 at 02:51

Many companies do not feel it necessary to create advertising aimed specifically at Black communities. Sometimes Trevor Campbell, president of Porter Novelli, is asked in his public relations practice whether he has experience in ethnic media outreach? He says it is hard to measure the media that reaches ethnic communities.

“There’s media monitoring companies and they do not necessarily track those papers, there may be language barriers,” says Campbell. “You’re seeing in some ads that it’s not just a white person, you’re seeing people of all shapes of sizes and people are recognizing that the city is diverse. Ads are a bit easier. The thing with PR is that a spokesperson is interviewed by Sway Magazine by ex-product, many people are going to use that product. We’re looking to target Torontonians that drive fast cars. Perhaps it’s more inclusive that way as well.” Continue reading

Categories: Beauty, book reviews, Business, cars, Contact Information, Creative Writing, Culture, Disability, Education, Entertainment, Environment, Events, Health, Home Decor, Living, Media Writing, Movie Reviews, Music, Opinion, Radio Podcasts, Religion, Restaurant Reviews, Sports, Technology, travel, Uncategorized, Video Work, Writing (all kinds) | Tags: , , , , , | 2 Comments

Join Three Fabulous Guests on Donna Magazine TV on July 12, 2014 at 12:00 p.m. Live on ThatChannel.com


Join Three Fabulous Guests on Donna Magazine TV on July 12, 2014 at 12:00 p.m. Live on ThatChannel.com:

Dr. Jennylynd James is President of Jennylynd James Enterprises, an author and a fine artist.

Dr. Jennylynd James is President of Jennylynd James Enterprises, an author and a fine artist.

 

Nina Munteanu is a Canadian ecologist and internationally published novelist of science fiction and fantasy. In addition to eight published novels, Nina has written award-nominated short stories, articles and non-fiction books, which have been translated into several languages throughout the world. Recognition for her work includes the Midwest Book Review Reader’s Choice Award, finalist for Foreword Magazine’s Book of the Year Award, the SLF Fountain Award, and The Delta Optimist Reviewers Choice.
 
Nina regularly publishes reviews and essays in magazines such as The New York Review of Science Fiction and Strange Horizons. She serves as staff writer for several online and print magazines. She currently writes for Amazing Stories and is an editor of Europa SF, a zine dedicated to informing the European SF community.
 
Nina teaches writing at the University of Toronto and George Brown College. Her award-nominated textbook “The Fiction Writer: Get Published, Write Now!” (Starfire World Syndicate) is used in colleges and universities throughout North America and Europe.
 
For more information about Nina visit www.NinaMunteanu.com.
Elizabeth Hirst is a science fiction and fantasy author from Hamilton, Ontario, whose stories and novels feature adventures close to home and in worlds beyond. In 2011, she founded Pop Seagull Publishing, a unique start-up that aims to showcase up-and-coming Canadian authors with a flair for the fantastic. In her spare time, she blogs about life in Hamilton, and writing the land that she loves at http://elizabethhirstblog.wordpress.com. Her next book, Distant Early Warning, a tale of one woman’s struggle against her own personal demons in a wilderness that’s ridden with them, is slated for release this fall under her own label.
Next week look out for Author and Disability Advocate Christine Walters!

 

Categories: Beauty, book reviews, Business, cars, Contact Information, Creative Writing, Culture, Disability, Education, Entertainment, Environment, Events, Health, Home Decor, Living, Media Writing, Movie Reviews, Music, Opinion, Radio Podcasts, Religion, Restaurant Reviews, Sports, Technology, travel, Uncategorized, Video Work, Writing (all kinds) | Tags: , , , , , , , , , , , | 1 Comment

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