Toronto’s CN Tower Chef Joins Other Canadian Culinary Superstars to Launch Unique Cookbook in Support of Local Food Banks
Project spearheaded by Catelli® pasta in effort to help feed country’s hungry in summer, the slowest time of year for food banks
Toronto, Ontario – April 23, 2014 – Food banks across the country struggle in the summer, their slowest donation time of the year, so 15 of Canada’s leading chefs have come together to help give them a boost.
Part of a campaign spearheaded by Catelli® pasta, the chefs have contributed to a unique cookbook, called Catelli® Pasta Plus Five: Five-ingredient summer pasta dishes by some of Canada’s top chefs, launched today. Available for download free-of-charge at www.catelli.ca or on Catelli’s Facebook page (www.facebook.com/catelli), the cookbook features easy, gourmet pasta recipes that are made using only five key ingredients in addition to the pasta. For every “share” of the cookbook on Facebook, Catelli® pasta will donate a serving of pasta to the hungry.
Among the chefs participating in the project is Chef Peter George, executive chef at the CN Tower in Toronto, who has contributed a Bow Tie Pasta with Crispy Prosciutto Arugula and Pine Nuts recipe to the Catelli® Pasta Plus Five cookbook. A graduate of Toronto’s George Brown College, Chef George has overseen the dining and events at the CN Tower for more than 20 years, including the award-winning 360 Restaurant located at the top of the CN Tower, the upscale bistro Horizons Restaurant, the casual Le Café, and catering more than 500 events annually.
“The recipes in the cookbook demonstrate that it doesn’t take a lot of ingredients, effort or money to make a gourmet, delicious pasta dish,” Chef George said. “Particularly in the summer, people don’t want to spend a lot of time fussing in the kitchen, but may still want to entertain or enjoy a good meal with family and friends, and these dishes are ideal for that purpose.”
The cookbook is one facet of a national campaign by Catelli® pasta called Help Us Feed the Hope. The campaign also features a coast-to-coast in-store promotion where Catelli® pasta will donate a serving of pasta to food banks nationally for every box of pasta purchased. Participating retailers in Ontario are Sobeys and Metro stores.
“As Canada’s largest pasta manufacturer, Catelli Foods Corporation is pleased to take on the corporate responsibility to helpCanada’s food banks, particularly when they need it most,” said Sandra Kim, Director of Marketing for the Catelli® pasta brand. “Through our in-store initiative as well as the unique Catelli® Pasta Plus Five cookbook, the company is making it easier than ever for Canadians across the country to join the fight against hunger.”
Kim added that across Canada, close to 850,000 Canadians are assisted by food banks each month, with more than 36 percent of those helped being children and youth. “Many people don’t realize that hunger is a solvable problem, so we’re encouraging everyone in the community to recognize that they can make a difference by getting involved and helping to lighten the load of fellow community members,” she said.
The goal is to reach a donation of one million servings of pasta across Canada, she explained. To get involved in the Help Us Feed the Hope campaign, visit www.catelli.ca or Catelli’s Facebook page (www.facebook.com/catelli), or purchase Catelli®pasta at participating retailers from now until the end of May.
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Sample recipe by Peter George, CN Tower Executive Chef, from the Catelli® Pasta Plus Five cookbook follows.
Media information or to set up interviews:
Gail Bergman or Ashley Pergolas
Gail Bergman PR