CIL brand launches unique ‘model home’ website to make process easier
TORONTO, April 2, 2014 – When it comes to painting, applying paint to a wall is an easier task than choosing a colour. That’s the finding of a country-wide survey of Canadian paint habits conducted by leading brand CIL® paint.
Forty-four per cent of survey respondents pointed to colour selection as the biggest challenge they associate with painting projects. This compares with 34 per cent who cited preparation as their biggest obstacle.
The study also found that 36 per cent of respondents said they rely on in-store assistance to select a colour for their paint job. What’s more, CIL paint retailers report that even those who bring a fabric swatch or accessory from the room to be painted into the store still have trouble envisioning their completed paint projects.
In response to consumer demand, CIL paint has launched a new website (www.CIL.ca) that makes the paint selection process easier. Based on a “model home” concept, the website allows visitors to view dozens of room settings, each featuring a different wall colour.
Unlike the traditional method of showcasing paints by colour family, CIL paint presents its colour palette by room – from bedrooms and bathrooms to kitchens, living areas and dining rooms. Every room category features a wide range of photos, each with a different colour backdrop.
“The idea of the model home concept is to showcase paint colours in a true-to-life setting,” said Alison Goldman, brand manager for CIL paint, a brand of PPG Architectural Coatings. “Just as people walk through a physical model home and get decorating ideas, so too can they navigate through the new CIL paint website and make more confident colour and décor decisions,” she added, explaining that test-user feedback has been overwhelmingly positive.
“Although people have relied on paint chips to help them make colour selections for decades, it’s very difficult to envision how the chip they’re holding in the palm of their hand will look on the entire length of a wall,” Goldman said. “Now we’re saying to consumers, ‘Here’s an online library of room colour options that makes it easy for you to narrow your colour choices from the comfort of your home, before you even step into a store to look at paint swatches,’” she explained.
The website has a visualizer tool that allows users to choose their favourite décor setting and try different CIL paint colours and colour combinations in the room. It also lets users upload – and virtually paint – photos of their own rooms, or they can pull colours from any uploaded image and bring them into a room setting. A special site feature enables visitors to save their choices in a project folder and share them through social media channels to get input from family and friends.
According to the survey by CIL paint, the most popular rooms painted by Canadians last year were bedrooms (24 per cent), living and family rooms (23 per cent) and kitchens (22 per cent).
CIL paints are sold at The Home Depot, Canadian Tire, Walmart, Rona and independent paint stores across the country. For more information and to view the model rooms, visit www.CIL.ca.
About CIL® paint
Available in Canada at The Home Depot, Walmart, Rona and other independent paint dealers, CIL paint has been a trusted brand in businesses, communities, schools and homes across the country for 85 years. With more than 1,200 colours in its palette, CIL paint has developed a colour mood system that guarantees a perfect match across a wide spectrum of colours.
PPG: BRINGING INNOVATION TO THE SURFACE.(TM)
PPG Industries’ vision is to continue to be the world’s leading coatings and specialty materials company. Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in 1883, PPG has global headquarters in Pittsburgh and operates in nearly 70 countries around the world. Net sales in 2013 were $15.1 billion. PPG shares are traded on the New York Stock Exchange (symbol: PPG). For more information, visit www.ppg.com and follow@PPGIndustries on Twitter.
CIL is a registered trademark of the PPG group of companies.
Bringing innovation to the surface is a trademark of PPG Industries Ohio, Inc.