Ontario to Open Business Office in São Paulo, Brazil‏

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News Release

Ontario to Open Business Office in São Paulo, Brazil

January 17, 2014

Province Expanding Opportunities in South American Market

Ontario is opening its newest International Marketing Centre (IMC) in São Paulo, Brazil.

The new office fulfils a key commitment of Ontario’s Going Global Trade Strategy and the official opening will be marked during a business mission to Brazil led by Dr. Eric Hoskins, Minister of Economic Development, Trade and Employment, from January 22-24.

As the world’s sixth largest economy, Brazil is among the so-called BRIC countries — Brazil, Russia, India and China — characterized by rapid economic growth and strong demand for goods and services. Brazil’s economy is generating strong demand in areas where Ontario has expertise including infrastructure development, information technology, agri-food, mining equipment and services, and financial services.

Ontario’s network of 11 International Marketing Centres provide an on-the-ground presence in high-potential markets, helping Ontario firms to grow their exports while promoting the province as a destination for investment.

Making Ontario more globally competitive is part of the government’s plan to invest in people, build modern infrastructure and support a dynamic and innovative business climate.


  • Ontario has IMCs in São Paulo, New York, San Francisco, Mexico City, London, Paris, Munich, Beijing, Shanghai, Tokyo and New Delhi (including a satellite office in Mumbai).
  • Co-located in a Canadian embassy, high commission or consulate, each IMC is led by a Senior Economic Officer (an Ontario employee), supported by one or two local staff members. The co-location model has proven to be cost-effective and strengthens federal-provincial cooperation.
  • Since April 2013, Ontario’s IMC network has assisted more than 350 companies to access export markets, while contributing to nine investment projects that will secure more than 250 jobs in the province.
  • According to the Conference Board of Canada, every $100-million increase in exports creates approximately 1,000 new jobs.



“Building our business with Brazil will translate into jobs for Ontario communities. The launch of the São Paulo office demonstrates our long-term commitment to the Brazilian market as we expand and diversify Ontario’s international business profile.”
— Dr. Eric Hoskins, Minister of Economic Development, Trade and Employment
“The OCC and its members are very encouraged by the actions Ontario is taking to enhance its long-standing trade relationship with Brazil. By opening a trade office in São Paulo, the Government of Ontario is taking an important step toward raising the global profile and exporting power of our province’s businesses in one of the world’s most lucrative markets. As we approach the 2015 Pan Am/Parapan Am Games in Toronto, the timing of this announcement couldn’t be more suitable.”
— Allan O’Dette, President and CEO, Ontario Chamber of Commerce
“Increasing Ontario’s trade presence in Brazil will mean more opportunity for Ontario-based businesses that are looking to export to Latin America. The Brazil-Canada Chamber of Commerce is thrilled that Ontario has chosen to open its newest trade office in Brazil. This will not only increase trade opportunities but will further support the activities that the Brazil-Canada Chamber of Commerce is leading here in Ontario.”
— Raul Papaleo, President, Brazil Canada Chamber of Commerce


Gabe De Roche
Minister’s Office

Sofia Sousa-Dias
Communications Branch

Ministry of Economic Development, Trade and Employment

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