Start Afresh with 2014 Paint Palette
DULUX Paint Predicts a Colourful Revival in Year Ahead
TORONTO, ON (November 18, 2013) – The DULUX® brand has given new meaning to the words “fresh paint” with the unveiling of its 2014 paint trends forecast. The colourful palette is filled with rich, invigorating hues that represent renewal and refreshing change, says the leading Canadian paint brand.
“After four economically-difficult years, people are starting to let out their collective breath and are ready for new beginnings, which is translating into a movement towards fresh and creative colours,” said Martin Tustin-Fuchs, Brand Manager forDULUX paint. “As a result, we’ll see novel shades and unexpected combinations of colours in the year ahead in all areas of home décor.”
From delicate pastels paired with soft neutrals, to playful fusions of bold and bright tones, to sophisticated pairings of dramatic darks and elegant neutrals, the 2014 colours all have an element of renewed energy and vibrancy. For example, “reds are more tangy, oranges are more expressive, greens are more jeweled, and blues are more tropical,” Tustin-Fuchs explained.
More specifically, here’s what’s trending in each colour family:
Reds: The berry tones of the past few years are being replaced by vibrant reds with orange undertones. Think tomato red, a tangy attention-grabbing colour that pairs well with warm browns, spicy oranges, and golden yellows. The new reds also work nicely with elegant darks, jewel tones and other bright tones. The DULUX brand’s top red pick for the year is Tender Rose (10YR 16/407).
Oranges: Terracotta and spice hues will be all the rage in the coming year, moving away from the melon and pink-orange tones of seasons past. Lively and expressive, the new oranges are both soothing and eclectic, warmed up with pastel pinks and greys, or cooled down with turquoise or dark blue. Oranges of 2014 – including the DULUX brand’s Pagoda (60YR 36/468) – work particularly well on an accent wall.
Yellows: Trendy yellows for 2014 range from gentle pastels to cheery brights to antiqued golds, all exuding an air of warmth and optimism. Most popular will be a delicate, buttery yellow – such as DULUX paint’s May Yellow (50YY 75/254) – that coordinates well with many of the year’s stylish colours, including rusty oranges, muted neutrals and warm browns.
Greens: Building off the growing popularity of emerald and teal, the 2014 greens, such as DULUX paint’s Sea Isle (10GG 57/307), take their cue from lavish jewel tones. Leaning more towards blue than yellow, the hottest green shade for the year is cool mint. Playful yet delicate, this hue pairs well with more intense greens, as well as blue, pink, soft neutrals and pale khaki.
Blues: Oceanic blues will take centre stage in the blue family over the coming year. From deep, Mediterranean Sea-like colours to tropical Caribbean tones and the airy, ethereal hues reminiscent of the earth’s atmosphere, the new blues take on a natural dazzle. Used easily as a feature colour or bold accent, DULUX paint’s key blue for 2014 is Huckleberry (70BB 10/275).
Violets: Purples will move in two different directions in 2014, towards both red-purples and blue-purples. Those with reddened undertones are vibrant and daring, while blue-tinged violets are soft, diluted and retreating. Popular DULUX paint purple choices for the year ahead are Deep Aubergine (13RR 06/179) and Picton (10RB 36/082).
For more information about DULUX paint’s 2014 colour palette and to view colour samples, visit www.dulux.ca or aDULUX store near you.
# # #
About DULUX® Paint
You will find DULUX paints in nearly 250 company-owned DULUX Paint Stores across Canada serving the consumer and professional markets. In addition, within the province of Quebec, the strong regional brand, Bétonel®, is combined with the DULUX brand to form 70 Bétonel/DULUX Paint Stores. No matter where the DULUX brand is sold, it offers an extensive portfolio of high quality products and services to the marketplace.
DULUX is a registered trademark of AkzoNobel and is licensed to PPG Architectural Coatings Canada, Inc. for use in Canada only. BETONEL is a registered trademark of the PPG Group of Companies.
PPG: BRINGING INNOVATION TO THE SURFACE.(TM)
PPG Industries’ (NYSE:PPG) vision is to continue to be the world’s leading coatings and specialty products company. Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in 1883, PPG has global headquarters inPittsburgh and operates in nearly 70 countries around the world. Sales in 2012 were $15.2 billion. PPG shares are traded on the New York Stock Exchange (symbol:PPG). For more information, visit www.ppg.com.
Gail Bergman or Ashley Pergolas