Sico® Paint 2014 Colour Trends
Revival of Public Interest in Nature, Art Results in Rich Colour Palette for Year Ahead
LONGUEUIL, Quebec (September 25, 2013) – The forecast for the year ahead is looking sunny. So much so, that yellow will be a dominant colour in home décor in 2014, accentuated by a wide range of rich, luxurious hues and vibrant colour patterns.That’s the prediction of leading Canadian paint brand Sico® paint in unveiling its colour palette for 2014. From warm buttery yellows and saturated pastels to robust reds, retro blues, and energetic browns and greys, “the spectrum of colours for the coming year continues to reflect people’s desire to disconnect from today’s complex world and return to the beauty of nature and art,” said Mylène Gévry, Brand Director for Sico paint, a brand of PPG Architectural Coatings.
“The more that technology advances, the more we feel the need to maintain balance with the earth and all things natural,” added Gévry. “On one hand, our 2014 colour palette creates a contemporary and edited view of modern society, and on the other, it embraces an artisan past, influenced by the historical patterns of brocades, damasks, and toile, and our continued appreciation for anything hand-crafted.”
Based on research conducted by PPG’s international team of colour experts, Sico has unveiled three prevailing décor themes for the upcoming year: In Unison, Modern Mosaic and Logical Perspective. Each theme offers a diverse range of optimistic colours, from earth-bound to luxurious tones.
In Unison: This theme reflects the harmony developing between organic nature, technology and man-made elements. Featuring a mix of beach-inspired pastels combined with brighter hues, the In Unison palette is both friendly and futuristic in a livable fashion. Gentle pinks, such as Sico’s Palace of the Winds (6060-31), highlight this grouping, accented by vibrant reds like Tomato Peel (6057-53), cool teals like Naples Bay (6149-42) and bright yellows such as Citrus (6098-54*), each of which deliver an infusion of energy. Warm neutrals like Sahara Sands (6194-31) round out the palette. Delicate yet robust, these colours partner well with natural wood, marble and steel finishes to add warmth, with a touch of retro coolness, to any room.
Modern Mosaic: Combining a lively mix of bold brights drawn from the full colour spectrum, Modern Mosaic is a testament to the growth of the craft movement as a dominant, long-term trend. Characterized by geometric patterning – from zig-zag and diamond to checker and chevron designs – this theme is all about multiple shapes integrated and pixilated beside more shapes, arranged in sets of brilliant hues from different colour families. Think energetic combinations of robust reds, sunshine yellows, bold blues, and free-spirited pinks and teals, such as Sico’s Bunch O’ Bananas (6096-54*) yellow, Saxon Cobalt (6010-73) blue and Marilyn (6502-33▲*) red. Conjuring up images of string, yarn, beading, weaving and embroidery, this multi-coloured grouping which pays tribute to handmade art, contains retro glam elements that breathe new life into home décor.
Logical Perspective: When life gets hectic, we all long for a place to think clearly, a peaceful spot where we can soothe our souls, renew our strength and bring order to our lives. Logical Perspective features calming, rich colours of black, off-whites, greys, putty neutrals and deep reds, blues and greens, that bring refinement, sophistication, balance and simplicity into our spaces. Reflecting our desire for complex hues that mirror our lives, yet deliver minimal elegance in a logical way, this theme is highlighted by such colours as Sico’s Volcanic Rocks (6208-83) black, Chanterelle Beige (6185-31) grey, Cupid’s Red (6056-85) burgundy, and Black Denim (6004-73) blue. It embraces calculated lines and exact patterns, while balancing cooler greys and warm browns with rich ‘collegiate club’ colours of deep red, blue and green, that make it easier to edit the hustle and bustle out of our contemporary world.
“Overall, the 2014 colour palette demonstrates our growing desire for life balance,” said Gévry. “As a result, we will see increased use of rich colour combinations, innovative patterns and distinct lines throughout the year.”
For more information about Sico paint’s colour trends for 2014, or to view the new colour palette online, visit www.sico.ca.
Since 1937, the Sico® brand has provided Canadian DIY consumers a complete line of high quality interior and exterior paints. The brand is recognized as the market leader and can be found on the shelves of Rona as well as other retailers. Developed with professional painters in mind, the brand also offers Sico Expert, a specialized line sold exclusively to the painter’s market.
PPG: BRINGING INNOVATION TO THE SURFACE.(TM)
PPG Industries’ (NYSE:PPG) vision is to continue to be the world’s leading coatings and specialty products company. Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in 1883, PPG has global headquarters in Pittsburgh and operates in nearly 70 countries around the world. Sales in 2012 were $15.2 billion. PPG shares are traded on the New York Stock Exchange (symbol:PPG). For more information, visit www.ppg.com.
To download photos, please visit media.sico.ca/en (Password: balance)
Gail Bergman or Ashley Pergolas
(905) 886-1340 or (905) 886-3345