TORONTO, ON (January 7, 2013) – Want to know what colours are in for 2013? Think heart-warming, joyful and soothing, and you’ll be right on trend.
Leading Canadian paint brand CIL® has unveiled its paint palette for 2013 and “it’s all about joyous and uplifting colours,” said Alison Goldman, brand manager for AkzoNobel, makers of CIL paint.
From candy reds, papaya oranges and light mustard yellows, to spruce greens, deep blues and saturated neutrals, the hottest hues for the coming year are vibrant brights, dusty pastels and fluro-infused neutrals.
“These are colours that can be easily incorporated into any room in the home,” Goldman said. “Painted on one wall or all four, the 2013 colours are full of life and work wonders in lifting spirits and calming the soul.”
Crediting the trend to today’s demanding, fast-paced and connected way of life, she explained that “as a result of technology, people today are more comfortable with vibrant colours than ever before, but still need a break from time to time and are looking for a quiet, calming retreat where they can gather their thoughts.”
Here’s where the trend is moving in each colour family:
Reds: Last year’s hottest shade, red has moved from fruity and tropical to warm pink, like the colour of roses or calendar girl lipstick. Deep watermelon, blackberry, candy brights and red-infused neutrals are also in vogue. For a fresh look, try the new reds with jade, buttery yellow and pale mint, or deep burgundy for a tone-on-tone effect. CIL’s top red pick for the year is Magnificence (90RR 21/418).
Oranges: Oranges for the coming year are vibrant and peppy, with a modern feel. Darker shades are more chocolate than coffee and lighter colours more coral, moving into hot peach. Warmed up with lively pinks and reds, or cooled down with warm grey, oranges of 2013 – including CIL’s African Tulip (30YR 25/463) – work well on an accent wall.
Yellows: Popular yellows for 2013 range from olive-tinted mustard to putty-like yellows injected with lime and grey. Lemon drop and warm buttery shades are also making a comeback. Pairing well with mauve, magenta and peacock blue, these soft yellows, like CIL’s Sapling (50YY 51/519), bring out the best of stone and tile floors.
Greens: Cooler and greyed-off shades of green, such as CIL’s Still Waters (90GG 28/133), are replacing the olive, apple and grass greens that were all the rage last year. The colour of deep spruces, the new greens are almost blue, and darker and softer than the past. Emitting a sophisticated yet laid back feel, they work well in both a country and modern decor.
Blues: Purple-blue is the “it” colour for the coming year – a dark blue with a tinge of purple. It’s modern, but calming and works well with most colours. Other popular blues for 2013 range from wintery sky blue and greyish denim to deep velvety teal and bright cyan, including CIL’s Street Lamp Black (70BB 07/103).
Violets: Violets are becoming deeper, almost blackberry, at one end of the spectrum and dustier, floral and more pastel-like on the other. Combine dark violets, like CIL’s Roseroot (70RR 16/116), with yellow or pale pink for a striking touch in a bedroom, or use the year’s newest lilacs and rose taupes for a softer, more mysterious look.
Neutrals: Rounding out the 2013 colour palette are warmer, sandy neutrals like CIL’s Fog Grey (50RR 32/029), which are creamier and richer than last year’s popular light taupe. Cool, light neutrals, such as CIL’s Universal Grey (00NN 62/000), a silver, feathery grey, will also be in style.
“Every colour family has both dynamic and subdued choices to match any taste, and each choice can easily and quickly update any room,” said Goldman. “The important thing is not to be afraid and to give colour a try – after all, it’s not a permanent decision, it’s only paint.”
To see the 2013 colours first-hand, watch for the new CIL 2013 Colour Trends magazine, available free-of-charge at CIL retailers. For more information or to locate a CIL retailer near you, visit www.cil.ca or call 1-800-DURABLE (387-2253).
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About CIL® paint
Available in Canada at The Home Depot, Rona, Canadian Tire, Walmart and independent paint dealers, CILpaint has been a trusted brand in businesses, communities, schools and homes across the country since 1927. With more than 1,200 colours in its palette, CIL paint has developed a colour mood system that guarantees a perfect match across a wide spectrum of colours. Regardless of whether it’s interior or exterior paint or advanced wood stains, the CIL brand stands for delivering simple to use paint solutions that offer outstanding value to do-it-yourself consumers. CIL paint is a brand of AkzoNobel, the world’s largest paint and coatings company.
About AkzoNobel’s North American Decorative Paints Business
Within its North American paints business, AkzoNobel produces a portfolio of well-respected brands, including Glidden®, Glidden Professional™, Dulux® Bétonel®, CIL®, Sico®, Ralph Lauren® and Devoe® paints; Flood®, Sikkens® and Synteko® wood care products; and Liquid Nails® and Mulco® adhesives and caulks. Products are sold through company-owned stores, national retail outlets, distributors and independent dealers throughout North America as well as exported internationally.
AkzoNobel is the largest global paints and coatings company and a major producer of specialty chemicals. We supply industries and consumers worldwide with innovative products and are passionate about developing sustainable answers for our customers. Our portfolio includes well known brands such as Dulux, Glidden, Sikkens, International and Eka. Headquartered in Amsterdam, the Netherlands, we are consistently ranked as one of the leaders on the Dow Jones Sustainability Indexes. With operations in more than 80 countries, our 55,000 people around the world are committed to excellence and delivering Tomorrow’s Answers Today™.
Gail Bergman or Ashley Pergolas
(905) 886-1340 or (905) 886-3345