CRTC moves a step closer to making loud TV ads a thing of the past
OTTAWA-GATINEAU — Today, the Canadian Radio-television and
Telecommunications Commission (CRTC) published the final regulations
requiring Canadian broadcasters and broadcasting distributors to control
the loudness of TV commercials by September 1, 2012.
“The rules we published bring us a step closer to our goal of eliminating
loud TV ads,” said Leonard Katz, Acting Chairman of the CRTC. “We have
every expectation that the industry will take the necessary steps to meet
our deadline and provide relief to viewers.”
The regulations require Canadian broadcasters to adhere to the Advanced
Television Systems Committee’s (ATSC) standard for measuring and
controlling television signals. Adherence to this standard will minimize
fluctuations in loudness between programming and commercials. The ATSC is
an internationally recognized body that sets technical standards for
In December 2011, the CRTC published draft regulations for comment after
responding to Canadians’ concern that commercial advertisements were too
Broadcasters are also responsible for maintaining the volume of programs.
They must follow these rules and ensure that both programs and ads are
transmitted at the same volume by no later than September 1, 2012.
Broadcasting Regulatory Policy CRTC 2012-273
The CRTC is an independent public authority that regulates and supervises
broadcasting and telecommunications in Canada.
News release, “CRTC tells broadcasting industry to turn down the volume on
loud television commercials,” September 13, 2011
Broadcasting Regulatory Policy CRTC 2011-584
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