Walmart Canada Fill the Kettle Day a Resounding Success

Generous Canadians donated more than $170,000 to The Salvation Army

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TORONTO, Dec. 23, 2011, /CNW/ – On December 22, Walmart Canada hosted the second Walmart Fill the Kettle Day and individual Canadians responded by donating more than $170,000 to Salvation Army Christmas kettles located in Walmart stores across the country. Walmart Canada matched with a corporate donation of $100,000, resulting in a total raised of more than $270,000.

With a soft economy still affecting donations to The Salvation Army’s Christmas Kettle Campaign, Walmart Canada announced on Wednesday that it would once again help with its second Walmart Fill the Kettle Day. On Thursday, December 22, Walmart Canada agreed to match donations made by individuals to Salvation Army Christmas kettles located in its stores nationwide up to a maximum of $100,000.

“The Salvation Army continues to be amazed at the generosity of everyday Canadians and companies like Walmart Canada,” said Graham Moore, Territorial Secretary for Public Relations and Development for The Salvation Army in Canada. “Walmart Canada continues to remain an invaluable supporter of The Salvation Army and Walmart Fill the Kettle Day was yet another example of their ongoing help.”

Walmart Canada has become a strong supporter of The Salvation Army over the past number of years. Since 2007, Walmart Canada and its customers have donated $7 million to The Salvation Army, helping to provide food, shelter, and clothing for families that live below or at the poverty line.

The 2011 Christmas Campaign helps The Salvation Army provide direct, compassionate, hands-on service to more than 1.7 million people in Canada each year, restoring hope and dignity to the most vulnerable in society. The Salvation Army’s annual Christmas Campaign has grown into one of Canada’s most significant and recognizable annual charitable events. Last year, more than $19 million was raised in the Christmas kettles nationwide. The Salvation Army relies on the support of numerous corporate partners, including Walmart Canada and much more, all of which allow Christmas kettles to be placed at their storefronts each year.

Donations to the 2011 Christmas Campaign can be made at, by calling 1-800-SAL-ARMY (725-2769), at your local kettle, or via mail to The Salvation Army, 2 Overlea Blvd, Toronto, ON M4H 1P4.

Donors can also support the 2011 Christmas Campaign by texting HOPE to 45678 from most mobile carriers in Canada. A $5 donation will be added to your monthly mobile bill.

About The Salvation Army:
The Salvation Army is an international Christian organization that began its work in Canada in 1882 and has grown to become the largest non-governmental direct provider of social services in the country. The Salvation Army gives hope and support to vulnerable people today and every day in 400 communities across Canada and more than 120 countries around the world. The Salvation Army offers practical assistance for children and families, often tending to the basic necessities of life, providing shelter for homeless people and rehabilitation for people who have lost control of their lives to an addiction. When you give to The Salvation Army, you are investing in the future of marginalized and overlooked people in your community.


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