Decorate on the Go with New CIL Paints iPhone App
November 28, 2011 – Have you ever been struck by a colour that you thought would look great in your home – the colour of a leaf, a sweater, even a piece of fruit?
Now you can capture the colours that capture your eye, and easily duplicate them on your walls, using a new iPhone paint selection application launched by leading Canadian paint brand CIL Paints.
Called CIL Colour Studio, the new tool allows users to simply point their iPhone over an object or image, click and presto, a replica of the colour appears on the screen. What’s more, the application identifies the corresponding paint colour from the CIL Paints collection and even suggests a series of potential colour schemes to go with it.
“People today are often pressed for time, so we’re giving them an opportunity to get decorating ideas on the go,” said Alison Goldman, Marketing Communications Manager for CIL Paints, adding that CIL is all about making the paint selection process easier for Canadians.
Available free of charge from Apple’s App Store – and downloadable on the iPad or iPod Touch as well – the CIL Colour Studio works on any object, from fabric to photos to natural items like rocks and leaves. Once a colour scheme is selected and a project is specified, users are provided with guidance on the amount of paint needed for the job as well as CIL product suggestions. They can also access how-to videos, from surface preparation to paint tools to the application.
“It’s well known in the paint industry that colour selection is the biggest challenge consumers face when buying paint,” says Goldman, explaining that the new application is intended to help alleviate some of this stress, and even add an element of fun for people looking to paint their homes.
“CIL is pleased to empower Canadians with this creative decorating tool in the palm of their hands,” Goldman said. “Now, people can go all out in search of a favourite colour, scanning everything from sofa pillows to their running shoes.”
For more information on the CIL Colour Studio and downloading instructions, visit http://www.cil.ca or call 1-800-DURABLE (387-2253).