“Ultimate Man Caves” brochure features paint names like“Iced Vodka” instead
of “Cloud Nine” to get men more interested in paint decision-making process;
November 7, 2011 – Studies show that men are key in making decisions about home painting projects, so leading Canadian paint brand CIL Paints has launched a paint colour collection designed to appeal to their masculine side.
Think paint names like Iced Vodka instead of Cloud Nine, Maverick instead of Moonlight Drive, Mo Money instead of Fairytale Green, Five-O’Clock Shadow instead of Plateau Grey, and Beer Time instead of Butterscotch.
Called Ultimate Man Caves, the new CIL Paints colour collection for men – introduced to get males more enthusiastic about the painting process – has been created with the help of the public. In August, CIL Paints launched a Facebook contest calling on Canadians to rename existing CIL paint colours for a more masculine audience and more than 15,000 respondents rose to challenge from coast to coast.
The new CIL Paints brochure – featuring 20 of the most popular paint colours for men, as determined by both Canadian men and women – is now being featured in-store alongside CIL’s existing display of more than 1,200 colours. The original paint names will continue to be part of the present CIL collection of colours.
“When it comes to painting names, it’s all about the emotional connection and our research shows that men and women tend to relate to paint names differently,” says Alison Goldman, Marketing Communications Manager for CIL Paints. “CIL Paints is excited to take the lead in launching a colour collection designed specifically for men, especially since studies show that while a larger percentage of women tend to choose paint colours for their home, it’s often men who give the colours a final nod.”
For more information, or to view CIL’s new Ultimate Man Caves brochure online, visit http://www.cil.ca .