Longueuil, Quebec – October 24, 2011 – From social media networks to environmental issues, people today are more comfortable expressing themselves than ever before. In the year ahead, this growing trend of self-expression will make its way into home decor as Canadians increasingly choose to surround themselves with colours that reflect their personal style, says leading Canadian paint brand Sico.
“The 2012-2013 paint colour palette is full of take-charge optimism,” explains Mylène Gévry, Marketing Communications Manager for Sico. “From full-bodied hues with strong character to hushed pastels, the coming year’s palette represents people’s growing need for and interest in expressing concepts, viewpoints, and approaches.”
What’s more, in today’s complex, highly-networked world where lines blur between cultures, people are often overwhelmed by the quick pace and excessive amount of information accessible to them, Gévry says. As a result, “when it comes to home décor, colour influences for 2012-2013 are all about making selections that remind us of our more intimate activities and interests, and the important role we play in the bigger picture.”
Our need to take charge – influenced by our public sharing of personal information through social media, being more aware of our impact on the environment, or taking time out from our busy lives for quiet meditation – is reflected in a paint palette dominated by reds, greens and neutrals, from charming corals, garden greens and dark soil browns to nude pinks, pastel blues and subtle mauves, Gévry explains.
According to research conducted by Sico’s international team of colour experts, there are three prevailing colour themes for the year ahead, each reflecting our over-arching need to make – and celebrate – personal connections: Living Scrapbook, One Small Seed and Delicate Mix.
Living Scrapbook: With Facebook, MySpace and blogs have created a giant wave of creativity and fresh thought, this theme represents how a culture of showcasing “Who I am” in the digital space has crossed over into the physical world of home decor. Reflecting the quirkiness of personal tastes, Living Scrapbook presents a balanced, warm and charming palette featuring contemporary corals like Sico’s Ming Red (6052-65), sky blues such as Santorini (6005-31), olive greens like Olive Chartreuse (6102-54) and luminous yellows such as Star Coral (6099-42). Modern, yet slightly degraded and non-mainstream, the colours of this theme remind us that self-expression is more than just sharing our hobbies and interests — it’s about daring to be different and inviting the rest of the world in for a visit.
One Small Seed: We may not be able to change the world on our own but we can take small steps, like planting a seed in a pot and helping it to grow. This theme highlights a personal connection to an awareness of how our actions affect the world around us. The need to care for our environment isn’t new, but what is growing is our desire to personally relate to nature by inviting it into our homes – even on a small scale. Inspired by the process of photosynthesis, popular colours in this group include garden greens like Sico’s Namibian Desert (6142-74), dark soil browns like Pen and Ink (6206-73) and pastel blues like Lunar Month (6009-21). By surrounding ourselves with colours that remind us of earth, water and clay, we are comforted by the notion that nature will help us if we help it.
Delicate Mix: In a time of recurring economic and political turbulence, triggering an overwhelming, continuous flow of information all around us, we are drawn to decor that allows us to pause, reflect and enjoy the quiet. The colours in this palette exude subtlety, silence and visual stillness while promoting harmony, modesty and perfect balance. They offer simplicity with a hint of refinement and elegance, a new type of luxury that is more about appreciating the time and effort spent creating a piece of art or furniture as opposed to expressing wealth through glitz and excess. Highlighting this palette are elegant neutrals, nude pinks and subtle mauves such as Sico’s Grey Drizzle (6207-21), Satie White (6172-11), Frangipani (6178-31) and Furtive Mauve (6175-21). These colours, which celebrate the mind while soothing the soul, pair well with nuances of forged iron, steel, aluminum, polished concrete, wood, copper and oiled leathers.
“Everything about the 2012-2013 colour palette reflects personal connections that open the door to new possibilities,” notes Gévry. “The result will be the use of colours and other decor elements in unsuspected and very satisfying ways in the year ahead.”
For more information about Sico’s colour trends for 2012-2013, or to view the new colour palette online, visit http://www.sico.ca
About Sico (www.sico.ca)
Sico is a brand of AkzoNobel, the Canadian leader in decorative paints serving the consumer, professional renovation and construction markets. AkzoNobel produces and supplies a wide range of paints, coatings and specialty chemicals, including the leading Sico brand. The company employs nearly 2,000 people in three manufacturing plants, four distribution centres and more than 225 corporate stores across Canada. Dedicated to delivering high-performance solutions and quality products, AkzoNobel has unrivaled technical expertise that meets the current and future needs of its customers.