Leading paint brand Dulux Paints aims to increase colour awareness among
Canadians as international “Let’s Colour Week” gets underway October 10-14
September 21, 2011 – When it comes to colour, Canadians have much in common with other citizens of the world. In fact, a recent survey conducted on behalf of Dulux Paints found that personal colour preference – while differing slightly from one culture to another – is highly similar across the globe.
The survey, involving respondents from 30 different countries, “demonstrates that colour preference varies more by gender and age than it does by geographic location,” said Rob McDonald, Marketing Director for Dulux Paints Stores, one of the world’s leading paint manufacturers with 230 locations in Canada.
Unveiled to kick off international Let’s Colour Week – a global initiative supported by Dulux Paints in Canada and its parent company, AkzoNobel, to increase colour awareness and add colour to people’s lives – the survey found that:
Blue, red and green are by far the most popular colours worldwide, with blue the overall winner.
Yellow, orange, brown and purple are the least favourite colours worldwide, with yellow – preferred by only five per cent of respondents – taking bottom spot.
Blue is the favourite colour of more than half of the world’s people, with 42 percent of males and 30 percent of females citing blue as their top colour choice. It is the colour least disliked by most cultures.
Twenty-three percent of people over the age of 50 prefer green, whereas that number drops to 14 percent among those under 30.
Women have a larger preference than men for the red part of the colour spectrum, including purple.
Among males, 20 percent associate purple with courage and bravery, yet 22 per cent maintain it is their least favourite colour. Among females, 23 per cent surveyed claim purple is their least favourite colour, while eight per cent say it is their favourite.
Orange is increasingly disliked by both men and women as they age.
When it comes to paint colour, the most popular hues sold in North America are beiges and grey, whereas in Asia (India and China), people buy more yellow, pink and light blue tones for their walls.
“No matter what your colour preference, Let’s Colour Week is all about the celebration of colour,” McDonald said, explaining that as one of the world’s largest paint brands, Dulux is passionate about adding colour to people’s lives. “It’s about recognizing and using the power of colour to lift spirits and enhance living spaces – both inside and out.”
As part of Let’s Colour Week, structures around the world will simultaneously be infused with colour in an effort to transform grey spaces, McDonald said. In Canada, buildings to be painted include those of non-profit organizations in selected cities across the country. At the same time, Dulux encourages Canadians to transform their own living spaces with colour to experience first-hand what a positive role colour plays in lifting one’s mood, he said.
For more information about painting events during Let’s Colour Week or to get involved in an event in your community, visit http://www.addingcolour.ca or call 1-800-387-3663.