Hot Colours for Summer
DULUX paint unveils palette rooted in the garden
TORONTO, June 23, 2014 – “Garden fresh” is taking on a whole new meaning this summer. Once associated with the culinary world, the concept has branched into home décor, infusing outdoor freshness into living spaces.
That’s the message of leading brand DULUX® paint in unveiling its summer 2014 colour palette. According to the DULUX brand, this season’s hottest hues – becoming firmly planted in all areas of the home – include floral pastels, bright reds, yellows and oranges, and field greens.
“After a long, cold winter, warm garden-like colours are quickly gaining popularity on Canadian walls as well as in furniture and accessories,” said Martin Tustin-Fuchs, brand manager for DULUX paint. “The trend moves consumers away from the comfort zone of whites and beiges towards brighter tones that emit a feeling of renewed energy and help lift spirits.”
Topping the list of summer favourites by DULUX paint are tomato reds such as Tender Rose (10YR 16/407), spicy oranges such as Pagoda (60YR 36/468), pastel yellows such as May Yellow (50YY 75/254), and meadow greens such as Potpourri Green (50GY 66/111).
Explaining that paint is the easiest and least expensive way to bring summer’s warm colours into the home, Tustin-Fuchs suggested choosing a main colour for a room and then adding other hues in unequal amounts. “A good rule of thumb is to use the dominant tone in about two-thirds of the room and the other colours in lessening quantities,” he said. “For example, if you select a soft green as the dominant colour, you may want to paint your trim, doors and ceilings in varying shades of that green or another colour of the same concentration.”
When painting more than one room, Tustin-Fuchs said he recommends planning your entire colour scheme before starting the job. “Paste paint chips of the colours you’ve chosen for each room on a piece of white cardboard to make sure they work well together, and adjust your choices accordingly, keeping in mind that the shades will be much more intense on a large wall.”
To make the paint selection process easier, DULUX paint has introduced several online tools that help take the guesswork out of choosing colours, he explained. The DULUX paint colour visualizer, for example, accessible at http://www.dulux.ca, enables users to virtually paint sample rooms or their own uploaded photos and explore different colour combinations before picking up a paintbrush. Visitors to the website can also upload photos of their favourite sites or vacation hotspots, and the DULUX paint software will automatically help them recreate the feeling of the image in a room by suggesting a paint palette based on the colours in the particular photo.
“A change of wall colour can freshen up a room like no other decorating tool,” Tustin-Fuchs said. “Particularly, this summer’s colours will help bring the beauty of the outdoors inside and keep your home feeling warm even once winter rolls around again.”
For more information about DULUX paint’s summer 2014 colour palette and to try the colour selection tools, visit http://www.dulux.ca or a DULUX paint store near you.
About DULUX® Paint
You will find DULUX paints in more than 240 company-owned DULUX paint stores across Canada serving the consumer and professional markets. In addition, within the province of Quebec, the strong regional BÉTONEL® brand is combined with the DULUX brand to form 70 Bétonel/DULUX Paint Stores. No matter where the DULUX brand is sold, it offers an extensive portfolio of high quality products and services to the marketplace.
PPG: BRINGING INNOVATION TO THE SURFACE.™
PPG Industries’ vision is to continue to be the world’s leading coatings and specialty materials company. Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in 1883, PPG has global headquarters in Pittsburgh and operates in nearly 70 countries around the world. Net sales in 2013 were $15.1 billion. PPG shares are traded on the New York Stock Exchange (symbol:PPG). For more information, visit http://www.ppg.com and follow @PPGIndustries on Twitter.
Bringing innovation to the surface is a trademark of PPG Industries Ohio, Inc.
BETONEL is a registered trademark of the PPG Group of Companies.
DULUX is a registered trademark of AkzoNobel and is licensed to PPG Architectural Coatings Canada, Inc., for use in Canada only.
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Gail Bergman or Ashley Pergolas
Gail Bergman PR
Tel: (905) 886-1340 or (905) 886-3345