Empowering Consumers through Energy Literacy‏

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Ontario Newsroom Ontario Newsroom
News Release

Empowering Consumers through Energy Literacy

November 27, 2013

Province Launches New Interactive Resource

Today, Ontario launched emPOWERme, a new, interactive website to help energy consumers take charge of the power they use by better understanding the province’s electricity system.

The site features five new videos that explore electricity generation, distribution, measurement, the value of conservation and Ontario’s smart grid. Also included are Power Play, an engaging way for people to build their own energy mix and an interactive tutorial that helps breakdown electricity bills.

emPOWERme was developed in response to public demand for greater consumer education during the consultation process leading up to the 2013 Long-Term Energy Plan.

Helping consumers conserve power and save money by understanding Ontario’s energy system is part of the government’s plan to invest in people, build modern infrastructure and support a dynamic and innovative business climate across Ontario.


  • Ontario will release its Long-Term Energy Plan on Monday, December 2, 2013.
  • Ontario families and businesses spend nearly $50 million per day on electricity.
  • The government held consultations in 12 different communities to gather public feedback on energy issues in advance of the Long-Term Energy Plan. They also met with representatives of over 90 First Nation and Métis communities and organizations in 10 engagement sessions across Ontario.




“We’ve heard one consistent message from energy consumers, Ontarians and partners: improving public energy literacy is vital. It’s a message we’ve heard from others, including the Environmental Commissioner, the Auditor General and the recommendations of the Drummond Report. This web feature is a step forward to address this challenge.”
— Bob Chiarelli, Minister of Energy


Beckie Codd-Downey
Minister’s Office

Mark Smith
Communications Branch

For public inquiries call:
TTY: 1-800-239-4224

Ministry of Energy



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